From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you'll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital marketing. Some big hit search phrases on the world's largest search engines in 2016 were: "Artificial Intelligence", "Predictive Analytics" and "Machine Learning".

Students of artificial intelligence are getting recruited like star athletes, but could a rush to get new technology on the field cause ethical lapses? You walk into a gigantic auditorium. Folding chairs are lined up in evenly spaced rows, with a cold black awning behind the stage and uniform white or yellow lights pouring down on the sea of seats below. A couple of huge screens are to either side of the stage with a third in the center in the middle of the room for those who can't see the presentation. What's about to happen is one of the most important annual gatherings in tech.